AutomationLab is a boutique marketing agency. We don't sell packages: we design a personalised project for your brand, then plan, produce, publish, answer and measure your social media in Spanish and English, with the same automation and AI workflows we run on our own channels.
Your customers already spend part of every day on social platforms, and they move between several apps at once. Being present is easy. Being consistent, responsive and measurable across all of them is the hard part, and it takes a system, not someone posting when they find the time.
Source: DataReportal, Digital 2026 Mid-Year Global Update (April 2026). User identities may not represent unique individuals. datareportal.com
Questions in comments and DMs are buying signals. When nobody replies, the customer buys somewhere else.
Platforms reward accounts that publish consistently. Gaps mean fewer people see the next post.
Without monitoring, you hear about a complaint or a trend after everyone else has.
Without reporting, budget and effort go to content nobody can prove is working.
The same capabilities the big social media platforms sell as software, delivered as a service. We combine only the ones your brand needs into one personalised project. You get the strategy, the people and the automations, not another dashboard to learn.
We audit your accounts and competitors, define goals, audiences and content pillars, and build a monthly calendar tied to your launches, seasons and campaigns.
Why it mattersContent without a plan becomes random posts. A calendar keeps every piece working toward a business goal.
Our team scripts, films, edits and designs short-form video, long-form video, carousels, images and captions. AI speeds up drafts, variations and translations, and people review everything before it goes out.
Why it mattersVideo and native formats get the reach. Producing enough of them is where most brands stall.
We publish on every network at the times your audience is most active, with the right format, size and copy for each platform.
Why it mattersConsistency is the single biggest factor you control in how platforms distribute your content.
We bring comments, mentions and direct messages from every network into one inbox, reply in your brand voice and escalate sales leads and complaints to your team.
Why it mattersPeople expect a reply on social. Fast, human answers turn questions into sales and complaints into loyalty.
We track what people say about your brand, competitors and industry, including sentiment and emerging trends, and alert you to anything that needs a fast response.
Why it mattersMost conversations about your brand don't tag you. Listening is how you hear them in time to act.
We connect your accounts to one dashboard and send a clear monthly report: what worked, what didn't and what we'll change next month.
Why it mattersWhat gets measured gets improved. Reports turn social media from a cost into an investment you can justify.
We plan, build and optimise campaigns on Meta, TikTok, YouTube and LinkedIn, and use your best organic posts to lower advertising costs.
Why it mattersOrganic reach builds trust. Paid reach guarantees the right people see your offer when it matters.
We find creators who match your audience, negotiate, brief and track collaborations, and make sure sponsored content is correctly disclosed.
Why it mattersPeople trust people. The right creator puts your brand in front of an audience that already listens.
We give your team ready-to-share posts and simple guidelines so their networks amplify company news, jobs and launches.
Why it mattersYour employees' combined networks are often larger than your brand account, and more trusted.
We connect social media to the rest of your business: CRM, spreadsheets, email and messaging, and build AI assistants that answer common questions around the clock.
Why it mattersAutomation removes repetitive work, so budget goes to creative work and real conversations instead.
We run YouTube channels end to end: titles, thumbnails, descriptions, chapters, playlists and Shorts, optimised for search and recommendations.
Why it mattersYouTube is a search engine as well as a network. Videos that are found keep bringing viewers for years.
Every post goes through an approval flow you control. We follow platform rules, disclose sponsored and AI-generated content, and handle data under the GDPR.
Why it mattersOne wrong post can cost more than a year of good ones. Clear controls protect your reputation and keep you within the law.
We don't copy and paste the same post everywhere. Each platform gets content made for how people use it.
We review your accounts, competitors, audience and past results, and tell you honestly where you stand.
We agree goals, networks, content pillars, tone of voice and the metrics we'll report on.
We connect accounts with safe access, set up the approval flow, dashboards and automations.
Every month we produce, publish, reply and listen, following the approved calendar.
You get a monthly report and a quarterly review, and the plan changes with the results.
We take on a limited number of projects so each client gets senior attention and direct access to the people doing the work.
Native content in Spanish and English for Spain, Latin America and Hispanic audiences in the US.
We operate a portfolio of 15 YouTube brands, 7 in Spanish and 8 in English. We test formats on our own audiences before we use them on yours.
Automation keeps costs down and speed up. A person reviews and approves everything that carries your name.
You keep ownership of every account, asset and piece of data. We work with delegated access you can remove at any time.
Málaga-based company working under the GDPR and Spanish law, with a team across Spain and Latin America.
AI is part of how we work, and we are open about it. These are the rules we follow on every account, including our own channels.
Research, first drafts, variations, translations, editing, subtitles and sorting messages. It makes us faster, so your budget goes further.
Everything that carries your name is reviewed and approved by someone on our team before it is published.
Realistic AI images, video and voices are labelled with each platform's AI tool, and in our captions we write: “Content created with artificial intelligence” or «Contenido creado con inteligencia artificial».
Our chat assistants introduce themselves as an AI system at the start of every conversation and hand over to a person on request.
We don't imitate real people's face, voice or style without their permission, and we never create fake reviews or fake followers.
Where the tool allows it, we switch off the use of your data to train AI models, and we handle personal data under the GDPR.
Two brands never need exactly the same thing, so we don't sell fixed plans or price lists. After a free initial audit, we write a proposal with the scope, team, timeline and budget that fit your goals. Advertising spend, when there is any, is paid separately and directly to the platforms.
No. We are a boutique agency and every project is personalised. After a free initial audit, we send a proposal with the scope, team, timeline and budget for your specific goals.
We take care of the full cycle: strategy, content creation, publishing, replying to your community, monitoring conversations, advertising and reporting. You approve the direction and the content, and we do the work.
Tools give you software to do the work yourself. We are the team that does the work, using professional tools and our own automations. You get the results without the learning curve or the hiring.
You do. You keep ownership of your accounts, and once invoices are paid, you hold the rights to the final content we create for you, as set out in our terms of service.
Yes, to speed up research, drafts, variations, translations and editing. People review and approve everything before it's published, and we label AI-generated content where the law or the platform requires it.
Consistency and response times improve from the first month. Growth in reach and followers usually shows within three months, and sales impact depends on your offer, market and budget. We never promise specific numbers of followers or views.
Spanish and English, written natively rather than translated, for audiences in Spain, Latin America, the US and beyond.
No. Ad spend is paid directly to the platforms, so you always see exactly what was spent. Our fee covers planning, creative and management.
We work as your data processor under the GDPR, with a data processing agreement, and only use data to deliver the service.
Yes. We can run everything or take over specific parts, such as video production, community management or reporting, alongside your team.
It depends on the project. Campaigns and launches have a fixed end date. Ongoing projects renew monthly and can be cancelled with 30 days' notice, unless we agree a minimum term in your proposal.
Tell us about your brand and goals. Within two business days we'll reply with next steps and a free initial audit, the starting point of your personalised proposal.